Written by:
peru.travel
Friday, January 19, 2024
In the Spanish capital, from January 24 to 28, the International Tourism Fair, FITUR 2024, one of the most prominent tourism exhibitions worldwide, will be carried out. This annual event gathers main participants in the global tourism industry, providing a favorable stage for brand promotion, the launch of innovative products, exploration of emerging trends, creation of strategic contacts, initiation of projects, and the signing of important agreements.
Peru at FITUR 2024
This year, Peru's participation promises to be extraordinary, with Peruvian entrepreneurs ready to make the most of this international platform. During the first three days, dedicated to the professional public, and the last two days open to the general public, the country will be present with an impressive 360-square-meter stand located in Wing 3 America with the number 3B07. This space will have four open sides and it will be ready to showcase Peru's openness and welcome to the world.
Thirty-two outstanding Peruvian companies will be co-speakers at this event, representing the diversity and richness of the tourism sector. Participants will address various aspects of the industry, from hospitality and gastronomy to travel agencies and specialized tourism services.
One of the most important points of the event will be the scheduled meetings between Peruvian entrepreneurs and international tourism operators. These meetings aim to establish strategic alliances and sign contracts that will further promote tourism growth in Peru.
Peruvian destinations
The Peruvian delegation will showcase not only the natural beauty of their country but also the cultural richness and hospitality that represent this South American nation.
Peruvian destinations highlighted at FITUR 2024 will include the vibrant city of Lima, the mystical lands of Ica, the majesty of Arequipa, the imposing region of Ancash, the lush Amazonas, the historic Cusco, the fascinating Loreto, among others. Every corner of Peru will be shown with the purpose of capturing international visitors’ attention and interest.
In summary, FITUR 2024 will be the perfect stage for Peru to showcase its tourism potential to the world, establish strategic bonds, and project its image as a must-visit destination. With a stand reflecting the majesty and hospitality of Peru, Peruvian entrepreneurs are ready to give a lasting impression in Madrid and in the minds of travel enthusiasts worldwide.
FITUR 2024 data
Location: IFEMA Madrid – Recinto Ferial, Av. Partenón 5
Date and opening hours:
Professional Public: January 24-26, from 10:00 to 19:00 hrs.
General public: January 27 from 10:00 to 20:00 hrs., and January 28 from 10:00 to 18:00 hrs.
Website: https://www.ifema.es/fitur
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