Written by:
peru.travel
Wednesday, October 4, 2023
This time, the campaign "Start your adventure in Peru" has been nominated for the CIFFT "People's Choice" Award 2023. This endeavor aims to extend an invitation to millions of individuals worldwide, encouraging them to explore the treasures of this land, which boasts ancient wonders and natural beauty.
The campaign was carried out in several countries, including the United States, Chile, Colombia, Mexico, and Spain, and the promoted Peruvian destinations were Lima, Ica, Cusco, Loreto, Puno, Arequipa, and Madre de Dios. These regions represent a wide range of tourist experiences, from cultural richness to world-renowned Peruvian gastronomy and natural beauty.
As part of the marketing strategy, a video was produced, highlighting one of Peru's most enduring legacies: the Quechua language. This visual voyage spanning the northern, central, and southern regions of the country extends an invitation to immerse oneself in distinctive emotions, courtesy of gastronomy, nature, and culture. It inspires visitors to create enduring memories in Peru that they will cherish forever.
The campaign served as a comprehensive strategy to promote Peru as an exciting and secure travel spot, encouraging travelers to delve into its distinctive offerings in terms of nature, culture, and gastronomy. By emphasizing its diversity and authenticity, the campaign intends to draw individuals from all over the world and offer them unforgettable experiences in the Andean country.
WE ARE NOMINATED! 😍🇵🇪 "Start Your Adventure in #Peru", the international campaign that showcased the beauty of our...
Publicado por Visit Peru en Lunes, 2 de octubre de 2023
About the CIFFT "People's Choice" Award
The CIFFT Awards stand as the highest form of acknowledgment in the travel video marketing industry. Established in 1989, the International Committee of Tourism Film Festivals (CIFFT) has evolved into a guiding light for the pursuit of excellence in promoting tourism through visual media.
Annually, the CIFFT Circuit brings together tourism film festivals from around the world in a competition, culminating in the prestigious World Tourism Film Awards Gala. This event not only commemorates the most impactful tourism videos but also honors the creative talents behind these productions, affording them the acknowledgment and prominence they rightfully merit in the industry.
CIFFT serves a dual purpose, acting not solely as a platform for competition and recognition but also playing a crucial role in fostering excellence in the promotion of destinations, products, and tourism services through video presentations.
You have the opportunity to become a part of this accomplishment! Vote here until October 20th. Your vote can make a difference. Join in and show your support!
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