Written by:
peru.travel
Monday, November 13, 2023
The recent distinction granted to the gastronomic campaign The lost flavor at the International Committee of Tourism Film Festivals (CIFFT) reaffirms the international recognition of Peru's exquisite culinary diversity. This achievement not only showcases the creativity and quality of the presented audiovisual material but also promotes the country as a leading culinary destination worldwide.
The campaign shone brightly, earning acknowledgment as the Best Documentary from Latin America at the 16th Art&Tur International Tourism Film Festival, an event primarily focused on promoting films and videos related to tourism. Furthermore, it has obtained notable awards, including the silver trophy in the Tourism, Travel, and Adventure category at the 14th Cannes Corporate Media & TV Awards, a festival that highlights and rewards creativity, quality, and effectiveness in audiovisual content creation. At this event, the campaign competed with almost 900 entries from 45 countries.
Cannes Corporate Media & TV Awards. Credit: PromPerú.
It is also worth mentioning that The lost flavor achieved the runner-up position in the Documentary category at the Zagreb Tourfilm Festival, where filmmakers, content creators, and tourism experts gather to showcase and recognize films and videos that spotlight the beauty and diversity of tourist destinations worldwide. On this occasion, the campaign competed against nearly 130 entries from 38 countries.
Beyond showcasing Peru's culinary abundance, this achievement also consolidates the country as an attractive and unique destination for culinary enthusiasts. For this purpose, there has been widespread promotion on digital media, social networks, outdoor advertising, and the launch of a mini-site aimed at promoting this concept.
Peruvian gastronomy before the world
Peru has successfully consolidate its cuisine as one of the most recognized worldwide, standing out for its diversity, flavor fusions, and cultural richness reflected in every dish.
The land of the inkas has become a hub for culinary enthusiasts, attracting the attention of culinary experts, tourists, and specialized media. The multitude of local ingredients, from quinoa and avocado to various chili peppers, combines with ancestral and contemporary techniques, creating a unique culinary fusion that tantalizes the senses.
Peru, the best gastronomic destination in Latin America
In the latest edition of the World Culinary Awards, Peru was recognized as the best culinary destination in Latin America, demonstrating the continuous impact and recognition of its culinary richness on a global scale.
This award not only mirrors the country's culinary excellence but also stands as a testament to the hard work of chefs, restaurants, and the entire chain involved in the food sector. Peru stands out as a reference in the international culinary scene, increasingly attracting the attention of travelers eager for unique gastronomic experiences.
The world's best restaurant is Peruvian
In harmony with Peru's culinary prominence, the Central Restaurant was acclaimed as the Best in the World in the 2023 edition of The World's 50 Best. This recognition, awarded to one of the icons of contemporary Peruvian cuisine, reflects the excellence and innovation present in the country's gastronomic scene.
Peruvian gastronomy conquers the world! 🇵🇪🔝 #Central Restaurant has been crowned as the World's Best Restaurant by The...
Publicado por Visit Peru en Martes, 20 de junio de 2023
Chef Virgilio Martínez along with his wife, also a chef, Pía León, and their team at Central Restaurant, have managed to elevate Peruvian cuisine to new heights, exploring local ingredients and cutting-edge techniques to offer unique culinary experiences. This award highlights the restaurant's significant contribution to the global culinary scene, placing Peru at the pinnacle of haute cuisine.
The culmination of these recognitions, from the distinction of The lost flavor at CIFFT to Peru's nomination as the Leading Culinary Destination in the 2023 World Travel Awards and the accolade to Central Restaurant in The World's 50 Best, emphasizes Peru's prominent role in the international culinary landscape.
It is not just about a series of awards, but the consolidation of a rich and diverse gastronomic identity that continues to attract international attention and serve as a source of inspiration for chefs, travelers, and food enthusiasts worldwide.
Learn more about this campaign here.
Follow us on social media
Facebook | Instagram | Twitter | TikTok | YouTube
